Exploring business
For Introduction to Business courses. Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike.
Print Book, English, ©2008
Pearson Int'l ed View all formats and editions
Pearson/Prentice Hall, Upper Saddle River, N.J., ©2008
xxx, 362 pages : color illustrations, map ; 28 cm
9780132063166, 9780131403659, 9780132367325, 0132063166, 0131403656, 0132367327
1012704117
Exploring Business by Collins TOC 1. THE FOUNDATIONS OF BUSINESS 2. THE CHALLENGES OF STARTING A BUSINESS 3. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY4. MANAGING FOR BUSINESS SUCCESS5. RECRUITING, MOTIVATING, AND KEEPING QUALITY EMPLOYEES6. DEVELOPING AND PRODUCING GOODS AND SERVICES7. MARKETING: PROVIDING VALUE TO CUSTOMERS8. BUSINESS IN A GLOBAL ENVIRONMENT 9. THE ROLE OF ACCOUNTING IN BUSINESS10. MANAGING FINANCIAL RESOURCES11. MANAGING INFORMATION AND TECHNOLOGY